Hey there, fellow business owner!

You know how everyone’s always saying, “If you want something done right, do it yourself”? Well, when it comes to managing social media events, I’d argue the opposite. Let’s dive into why.


The Wild World of Social Media

Social media’s like that trendy cafe downtown that everyone’s flocking to. With a whopping 4.8 billion people hanging out online [1], it’s the place to be. But here’s the catch: it’s always changing. One day it’s avocado toast, the next it’s cloud eggs. Similarly, social media algorithms are ever-evolving. And let’s not even get started on the pressure to post the perfect content every single day. Did you know folks are spending around 151 minutes daily scrolling through feeds? [2] That’s a lot of content to compete with!


Events: More Than Just a Party

Remember that killer event [Brand X] threw last summer? It was all over Instagram! Events, whether they’re virtual webinars or rooftop parties, are golden opportunities to showcase your brand. But they’re not just about the glitz and glamour; they’re strategic moves. And when paired with social media? That’s your brand going viral for all the right reasons.


Going Solo? Think Again!

I get it. Your business is your baby. But sometimes, juggling social media, events, and, you know, actually running your business can be overwhelming. Mistakes happen. Maybe a tweet goes out with a typo, or you forget to promote your event until the last minute. Why not let someone who lives and breathes social media take the reins?


The Magic of Delegation

Handing over the keys to your social media kingdom can be daunting. But imagine having a consistent brand voice, killer content, and events that are the talk of the town. All while you sip your coffee and focus on growing your business. Sounds dreamy, right?


Picking Your Social Media Knight in Shining Armor

So, who’s worthy of your trust? Look for passion. Someone who gets a kick out of every like, share, and comment. Check out their past work. Do they get your vibe? And communication? Make sure it’s A+. You want someone who’ll pick up the phone and keep you in the loop.


Wrapping It Up

Look, running a business is no small feat. And in this digital age, social media event management is a beast of its own. So, delegate. Trust me, your future self will thank you. And hey, while you’re at it, check out this awesome guide on other tasks you might consider delegating: https://keap.page/baa670/100-tasks.html. Because, let’s face it, you’ve got bigger fish to fry.



[1] Statista, Social Media – Statistics & Facts: https://www.statista.com/topics/1164/social-networks/

[2] Statista, Daily time spent on social networking by internet users worldwide from 2012 to 2023 (in minutes): https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/

After understanding the importance of stepping back from social media event management, dive deeper into another transformative business approach. Discover the secret behind unearthing innovative business ideas by letting someone else take the reins. Explore now: The Secret to Finding Fresh Business Ideas: Let Someone Else Do It!