Introduction: The Unseen Technical Side of Your Business

If you’re a small business owner in America, you know that your website is one of your most crucial storefronts. But here’s something you might have overlooked: to regular backup websites and plugins, tasks that are vital in the digital realm. However, as we dive into the world of website maintenance, we’ll explore why these technical tasks are best left off your plate, allowing you to pivot your focus where it’s needed most: growing your business.


The Business Owner’s True Calling: Steering the Ship, Not Manning the Oars

As a business owner, your primary role is to strategize, make key decisions, and lead your team toward success. Every minute spent on technical details is a minute lost in crafting long-term strategies or fostering customer relationships. The opportunity cost? Innovation and growth. It’s time to step back and assess if micromanaging your website’s technicalities is the best use of your invaluable time.


Decoding the Essentials: Website Backups and Plugin Updates

Now, let’s get down to the nitty-gritty. What does it mean to backup websites or update plugins, and why is it so crucial? Website backups are your safety net, protecting your online presence from data loss, cyber-attacks, and other digital disasters. On the other hand, plugin updates keep your site running smoothly, secure, and functioning with the latest features.

But here’s the catch: these tasks require a level of expertise and consistency that might not be your forte. They’re not just ‘click and done’ tasks; they’re an ongoing commitment to safeguarding your digital assets.


The Perils of a DIY Approach to Website Maintenance

Think handling website backups and updates yourself is a cost-saver? Think again. One small misstep in the update process could lead to site malfunctions, or worse, security breaches. According to a 2021 report by Cybersecurity Ventures, cybercrime is expected to inflict damages totaling $6 trillion USD annually by 2021. The risk is real, and the stakes are high, especially for small businesses that could face significant setbacks from even minor digital disruptions.


The Upside of Entrusting Technical Tasks to the Pros

Imagine what you could achieve with a few extra hours each week. Delegating these technical tasks doesn’t just lighten your load; it places your website in expert hands. Professionals stay abreast of the latest security threats and technology trends, ensuring your site reflects the professionalism and efficiency of your business. It’s about peace of mind and freeing up mental space for creative and strategic thinking.


Navigating the Support Landscape: Making the Right Choice

So, you’re ready to get help – but where should you turn? Whether it’s hiring an in-house IT expert, contracting a specialized agency, or utilizing automated web services, the key lies in choosing a solution that aligns with your budget, business needs, and growth aspirations. Regular reports and clear communication lines are non-negotiables, ensuring you’re always in the loop without being in the weeds.


Strategically Integrating Website Maintenance: Plan, Budget, Scale

Let’s talk strategy. Integrating website maintenance into your business plan is a savvy move, acknowledging it as part of your operational infrastructure rather than a pesky afterthought. This integration means allocating budget, setting performance indicators, and planning for scalability. It’s not just about surviving the digital world; it’s about thriving in it.


Conclusion: Embrace Growth, Not Technical Glitches

In conclusion, while it’s essential to backup websites and stay on top of plugin updates, these tasks are distractions in the grand scheme of a business owner’s journey. Your focus should be on growth, innovation, and steering your business ship through the choppy waters of the market. Delegate wisely, choose your support strategically, and remember: every task you take off your desk paves the way for a decision that could propel your business forward. It’s time to step into your true role as a visionary leader, not an IT expert.

Here is our guide on 100 tasks you shouldn’t be doing: – get it here.

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