Unraveling the Concept of User Generated Content

Hey there, fellow entrepreneurs! Today, we’re diving into a topic that’s been a buzzword in the digital marketing world for quite some time now – user generated content, or as we love to call it, UGC. For those who might be wondering, UGC is content created by folks just like you and me – the end users, the customers, the fans, the followers – rather than those behind the brand itself.


The Magic of User Generated Content

So, why has UGC taken the online world by storm? Simple, it’s all about authenticity. In this digital age, we, as consumers, are drawn to what feels real, raw, and relatable. We value genuine experiences and personal connections.

According to a report by Stackla (2019), users are 2.4 times more likely to perceive UGC as authentic compared to brand-created content. And as we all know, authenticity in the business world translates into trust, and trust is the foundation of any meaningful customer relationship.

But the magic of UGC doesn’t stop there. It also creates a sense of community around your brand. Picture this: your customers, engaging with each other, sharing experiences, offering advice, all centered around your brand and its offerings. It’s like having a tribe of brand ambassadors who are excited to spread the word about your business.


Crafting a User Generated Content Strategy

So, how can you, as small business owners, create a wave of UGC for your brand? Let’s look at some unique strategies:


Contests and Campaigns

Organizing online contests or campaigns is a fun and engaging way to encourage your customers to share their unique experiences with your brand. You could have photo contests, caption competitions, or even storytelling challenges. The possibilities are endless!


Brand Hashtags

Crafting a unique hashtag for your brand is a fantastic way to track and collate UGC. When customers use your brand’s hashtag in their posts, it automatically broadens your brand’s visibility, all while fostering a sense of community.


Rewarding User Engagement

Who doesn’t love rewards, right? Establishing a reward system for users who create and share content about your brand not only generates more UGC but also strengthens customer loyalty.


User Generated Content: The Do’s and Don’ts

Like any other strategy, a successful UGC campaign also comes with its fair share of do’s and don’ts:


The Do’s

  • Credit Creators: Always give due credit to the original creators. This not only shows respect but also helps to nurture lasting relationships.
  • Encourage Creativity: Let your customers express themselves in their own unique way. This will further enhance the authenticity of the content.
  • Engage Regularly: Regularly interacting with your users and their content helps build trust and fosters a sense of community.


The Don’ts

  • Don’t Ignore Permissions: Respect is key. Always ask for a user’s permission before repurposing their content.
  • Don’t Be Overly Promotional: Remember, UGC is all about authenticity. Keep your content prompts casual and customer-centric.
  • Don’t Neglect Monitoring: It’s essential to keep a close watch on what content is being created and shared to ensure it aligns with your brand image.


In essence, UGC is a treasure chest of authentic, engaging, and cost-effective content that can not only enhance your brand visibility but also foster a strong sense of community. As small business owners, embracing UGC could be the game-changing move you need to take your business to the next level. Just remember, it’s all about fostering authenticity, creativity, and respect.

So, are you ready to dive into the world of user generated content?



“Bridge the Gap: Consumer & Marketer Perspectives on Content in the Digital Age,” Stackla, 2019: https://www.nosto.com/wp-content/uploads/2019/02/Data-Report-2019-FINAL-FINAL.pdf

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