The Nuts and Bolts of Email Marketing Automation

Juggling multiple roles is part and parcel of small business ownership, and marketing is one ball you can’t afford to drop. Enter email marketing automation – your new best friend. This wizardry of technology lets you automate repetitive marketing tasks like email blasts, scheduling social media posts, and even answering ads. It’s like adding an extra pair of hands to your team, without the hassle of payroll.

Consider this: Over half of all businesses are now using marketing automation, and in the realm of B2B companies, it’s even more popular (source: Emailmonday, “The Ultimate Marketing Automation stats”).


Decoding Email Campaigns – Your Marketing Marvel

What’s an email campaign, you ask? Picture a series of emails sent over a timeline, each with a purpose, whether that’s launching a new product, announcing a sale, or just giving your customers a friendly hello. It’s your business’s way of keeping the conversation going with your customers.

And the need for it? Let’s cut to the chase – email campaigns are one of the most efficient ways to nurture customer relationships, keep your brand top-of-mind, and get people excited about what you have to offer. Even better, it’s a steal. For every buck spent on email marketing, businesses see an average return of $42 (source: Litmus, “The ROI of Email Marketing”).


Picking the Right Tools – Your Secret to Automation Success

The right marketing automation tools can give your small business a big leg up. Think of favorites like HubSpot, Mailchimp, or Sendinblue. They’re like your backroom wizards, offering eye-catching templates, easy-to-navigate analytics, and features to test your email strategies. It’s the edge your business needs.

Make sure you test tools before you decide for one. Make sure they are logical for you and easy-to-use. Most tools offer free trials – make use of them.


A Quick and Dirty Guide to Jumpstarting Your Email Campaign Automation

  1. Set Clear Goals: Think about what you want – more sales? More website traffic? A closer connection to your customers? Whatever it is, define it.
  2. Breakdown Your Email List: Segment your email list into groups – like customer interests or purchase history. It’s like tailoring your emails for every customer.
  3. Craft Your Campaign: Use your software’s design tools to create an email that’s not only attractive but feels authentically you.
  4. Set it and Forget it: Schedule your emails to go out at the perfect time or when customers take certain actions.
  5. Review and Refine: Stay on top of your campaign’s performance. The more you know, the more you can tweak and improve.


Beyond the Basics – Write Emails That Clients Love Reading

To be more than just another email in your customer’s inbox, try something a little different. Add some fun to your emails with interactive content or quizzes. Share stories or photos from your customers to create a sense of community. You could even try using AI to personalize your emails to each customer’s habits and preferences.


Email marketing automation is no longer a ‘nice-to-have’ but a ‘must-have’ for small businesses eager to grow. With the right strategies and a handful of tools, you’ll be on your way to boosting your online presence, driving up conversions, and ringing in more sales. And that’s the difference between running a business and taking your business to new heights.

Don’t want to set up campaigns yourself? Or you are just getting started and want to focus on content rather than technology?

Don’t worry, we got your back!

Schedule a 15-min Strategy Call today and let’s start working on your business, together.