Introduction
Running a small business is a bit like being a circus performer, juggling multiple responsibilities at once. Amidst this whirlwind, web design often lands on your plate. But should it? This article delves into why you might want to pass the web design baton to the experts and how to do it right.
Why You Should Consider Outsourcing Web Design
Web design isn’t just about creating a pretty website. It’s a complex craft that intertwines user experience, SEO, and a host of technical skills. Sure, you could take a crash course in web design, but is that the best use of your time? Probably not.
Outsourcing web design lets you zero in on what you’re really good at – steering your business. A study by Clutch reveals that 70% of small businesses outsource a business function, with IT services (including web design) topping the list. This trend speaks volumes about the benefits of outsourcing.
Finding Your Perfect Web Design Partner
So, you’re ready to outsource web design. But where do you start? Here are some avenues to explore:
- Web Design Agencies: These are your one-stop shops for web design, housing a team of specialists to cater to your website’s every need. To ensure they’re the right fit, take a peek at their portfolio. Have they handled projects similar to yours? Also, get a feel for their process and communication style.
- Freelancers: These are independent professionals offering web design services. They might be more pocket-friendly than agencies but may not have the same breadth of resources. To vet a freelancer, don’t shy away from asking for references. Check out their past work and make sure they can keep up with your schedule.
- Online Marketplaces: Think Upwork or Fiverr. These platforms link you with freelancers and agencies. You can sift through profiles, ratings, and reviews. But don’t stop there. Conduct an interview and ask for work samples to ensure they’re up to the task.
The Real Perks of Outsourcing Web Design
Outsourcing web design comes with a host of benefits. For starters, it saves you time. As a small business owner, time is your most valuable asset. Outsourcing frees up your time, allowing you to focus on growing your business.
Secondly, outsourcing can be a cost-effective solution. You’re not paying for salaries, sick days, or vacations. You pay a flat fee and get a team of IT workers ready to assist you whenever you need it.
Thirdly, outsourcing gives you access to a wider pool of knowledge and technology. More people mean more brainpower, and a higher chance that someone will know how to solve whatever technical issues you have.
Lastly, outsourced IT companies are always learning about new technology and methods to keep your devices and business safe. They stay up to date on the latest threats and how to prevent them from affecting you.
Keeping Control When Outsourcing
Outsourcing web design doesn’t mean you wash your hands off it. Here’s what you need to keep in mind:
Maintain Access to Your Website: Never lose sight of your website. Make sure you have all the login credentials, hosting details, and any other vital information.
Hold on to All License Keys and Support Information: Keep all license keys and support information for your website’s elements at your fingertips. This includes themes, plugins, and any other tools used in the design.
Demand Documentation: Insist on a video walkthrough of the work done on your website. It’s a handy reference and helps you get under the skin of your website.
Conclusion
Outsourcing web design can be a boon for your business. It frees up your time, brings professional finesse to your website, and can drive better business results. As you embark on this journey, remember to keep a firm grip on your website and stay engaged in the process. With the right approach, outsourcing web design could be the game-changer your small business needs.
Sources:
Bizlab Solutions, “5 Valuable Benefits of Outsourcing Creative Services for your Small Business”, https://www.bizlab.solutions/2021/08/02/
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Outsourcing web design is just 1 out of 100 tasks that small business owners should not be doing personally. You can request the free download of the full list here.
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