The Challenge of Wearing Multiple Hats
As a small business owner, you are a jack-of-all-trades, often balancing operations, finances, customer service, and yes, marketing. Many experts recommend to do marketing daily. But navigating this bustling maze can be challenging. However with smart strategies, you can ensure your marketing efforts don’t fall by the wayside. This article will equip you with unique ideas to keep your marketing thriving amidst your busy schedule.
1. Embrace Automation to Do Marketing Daily
Marketing automation can be your ally in managing the marketing-operations tightrope. This technology enables you to automate repetitive tasks, thus freeing up time for your core operations.
According to Social Media Today (2023), 75% of all companies now use marketing automation. Harness automation in email campaigns, social media posts, or customer segmentation. Platforms like MailChimp for email marketing or Buffer for social media can help you automate and schedule content, ensuring your marketing runs smoothly even when you’re focused on operations.
2. Leverage User-Generated Content
User-Generated Content (UGC) is an excellent marketing strategy for busy small business owners. It involves encouraging your customers to share their experiences with your brand, thus creating authentic promotional content.
A study by TurnTo Networks (2022) revealed that 90% of consumers say UGC influences their purchasing decisions. Encourage customers to share photos, reviews, or testimonials on social media. This not only lightens your content creation load but also strengthens your brand-customer relationship.
3. Smart Content Curation
Original content creation can be time-consuming. Content curation, the act of discovering, compiling, and sharing existing content relevant to your audience, can supplement your content strategy.
Use tools like Feedly or Pocket to stay abreast with industry trends and share this valuable content with your audience. Remember to add your unique perspective or key takeaways to make it more engaging.
4. Capitalize on Local SEO
Local Search Engine Optimization (SEO) can yield high marketing results with minimal daily input. According to GoGulf (2023), 46% of all Google searches are for local information.
Ensure your business is listed in local directories, Google My Business, and use local keywords in your SEO strategy. This boosts your visibility to potential customers in your vicinity without constant oversight.
5. Collaborate for Greater Reach
Collaboration with local businesses or influencers can expand your reach without adding to your workload. Consider partnership for events, cross-promotions, or guest blogging. These partnerships result in mutual growth and often only require initial setup and occasional check-ins.
6. Set and Forget Retargeting Ads
Retargeting is a technique where you target ads to people who have previously interacted with your brand. Platforms like Google Ads or Facebook Ads Manager can automate this process, consistently reaching potential customers while you focus on operations.
7. Repurpose Existing Content
Instead of constantly creating new content, find smart ways of re-using what you already have. When you run webinars or presentations, record them and create snippets out of it. Content you have as a video can be used as audio and text content as well. Also, content that is older than 90 days is often considered as new from social media platforms. Go back in your timeline and re-publish older content that is still relevant to your clients.
Thrive, Don’t Just Survive
Being a small business owner is a test of agility and adaptability. But with the above mentioned strategies, you can make your life a bit easier. Remember that in marketing consistency is key! Using these strategies will help you be more consistent without spending a lot of your time. This way, even amidst your operational responsibilities, your business continues to grow and make an impact.
Do you find it difficult to set up structures for yourself that allow you to balance work and your personal life?
Or do you hesitate to make use of technology because you don’t consider yourself tech-savvy?
Don’t worry, we got your back!
Schedule a 15-min Strategy Call today and let’s start working on your business, together.