Picture this – we’re knee-deep in the digital age where videos are the kingpin of marketing for businesses, no matter the size. They snag our attention, dish out info, and leave a mark that lingers. But the behind-the-scenes of video editing – that complex dance of slicing and splicing shots to create a fresh piece of work – can be a bit of a head-scratcher for small business owners.

From basic cuts to transitional wizardry and flashy special effects, editing can morph raw footage into a riveting tale. So the burning question is, should you, as the business owner, roll up your sleeves and edit videos for free online yourself? Let’s chew over this topic and see what we can uncover.


The Whole Shebang of Video Editing Options

Think of video editing tools like a gigantic buffet – there’s something for everyone. For the brave souls, there’s software like Adobe Premiere Pro. It’s like a Swiss Army Knife of tools and capabilities, but beware – it’s not for the faint-hearted, and it’s a bit of a money-gobbler. On the brighter side, there are the no-frills, user-friendly online platforms that let you dip your toe into video editing without costing you a dime.


The Cream of the Crop for Free Online Video Editing

If you’re a small business owner looking to take the plunge into video editing, here are a few online platforms that won’t throw you in at the deep end or clean out your wallet:

  • Clipchamp: As easy as pie to use and loaded with handy templates, Clipchamp is your best buddy if you’re taking your first steps into free online video editing.
  • OpenShot: OpenShot doesn’t skimp on tools, serving up a smorgasbord that could make paid options blush. If you’re game to spend a little more time learning, this one’s a winner.
  • Kapwing: If social media’s your jam, Kapwing’s got your back. It offers a heap of meme, text, filter, and subtitle options, along with all the standard editing tools.

Don’t forget that while these platforms are a great starting point, they also have upgraded versions. These typically offer you more advanced tools, extra storage, and the power to produce higher resolution outputs.


The Outsourcing Road: Could It Be the Wiser Choice?

Yes, it’s pretty handy to have the option to edit videos for free online, but let’s get real here: is this the best way for you, a busy business owner, to spend your time? We all know time is money.

Video editing isn’t a walk in the park; it can be a real time-guzzler, particularly if you’re just starting out. For every hour you spend learning the ropes, you’re losing an hour of growing your business.

When you hand over your video editing needs to the professionals, it’s like buying back your time. They’re seasoned pros, clued-up on the latest trends and techniques. They can transform your raw footage into a slick, polished video that speaks your brand’s language.

And let’s not forget, these pros have the keys to the top-drawer editing software and resources that free online tools can’t touch. This can give your videos a level of polish and professionalism that could give your brand’s credibility a serious leg-up.


Your Time is Precious – Make the Final Cut

Jumping into the world of free online video editing can be an electrifying ride for any small business owner. It’s a chance to pick up a new skill and really get your hands dirty in creating your brand’s visual content. But let’s not forget – as a business owner, your time is pure gold. Getting your video editing done by pros might not only deliver better quality but also free up your time to focus on what you do best – growing your business.

Remember, video marketing is a beast that’s always growing and changing. Making smart choices about how you spend your time could be the game-changer. So choose wisely and remember, every minute is a step towards success.

Video editing is one of 100 tasks that a business owner should not be doing. Here is a free guide that gives you the rest of the 100 tasks you should outsource. Get it for free!

If you want to review which tasks would be quickest to outsource in your business, feel free to schedule a 15-min Strategy Call today and let’s get started.