Are you working IN your business or ON your business?
Do you spend more of your time on marketing or managing?
Do you reserve time to work strategically on your business each day?
Do you have a written mission, vision and strategy statement?
How may new ideas are you generating each month?
How many new ideas do you implement each month?
Do you assess processes and results regularly?
Do you accept statements like "It's not working any other way." or "We can't figure out how to do that." from your team or providers?
Are you checking your emails before breakfast?
Do you have defined and documented processes for everything you do in your business?
Do you have a list of tasks that you should not be doing?
Do you read relevant business news like Wall Street Journal or Financial Times?
How many books, business articles or business magazines do you read every month?
How much of your time are you spending on creating and maintaining relationships?
Do you plan and track your networking?
Do you have a follow-up system for every prospect and buyer or investor you acquire?
How many new relationships have you created in the last 30 days?
How many proposals or pitches did you make in the last month?
How many "cold calls" did you make in the past 30 days?
Do you add new products, services or investments to you offering every 6-12 months?
Do you have an assistant?
Do you see an assistant as investment or expense?
How much of your time do you spend on managing your team or external providers?
Do you believe that your team provides honest feedback to you? (Also when things go wrong?)
Would your team members say that you micro-manage them?
Is it difficult for you to let your team work independently and manage by results only?
Do you have a process to get new hires up to speed?
Are you clear about your top 10 interview questions to select the right people for your team?
Do you have job descriptions for each role on your team?
Do your team meetings take longer than 30 minutes?
Do you know the 10 most important business metrics of your business?
Do you have a business growth plan with clear milestones and timelines?
Do you have a system to track your goals and milestones?
Do you know who your top 5 competitors are?
When did you review your competitors offers, products and services the last time?
How often do you allow ad-hoc tasks into your daily schedule?
Do you plan your tasks for the next day the evening before?
Do you know your exact profit margin down to the decimal for each of your products?
How much of your time do you spend on marketing and content creation?
Do you have a consistent system to get new clients regularly?
Do you have a content creation plan?
Do you have a written marketing strategy and tactical implementation plan you continuously apply and follow?
If yes, do you regularly monitor and measure results and performance of every element of that plan and adjust, replace and improve areas or activities whenever they don't reach the specific targeted benchmarks you established?
Do you have marketing campaigns defined for the next 3-6 months?
Do you track your marketing expenses as well as the return on invest for each investment?
Do you know your cost to acquire 1 lead? (CPL = Cost Per Lead)
Do you know your cost to acquire 1 client? (CAC = Cost of Acquisition)
Do you have an exact percentage breakdown regarding how your customers found you?
Do you have a customer relationship management (CRM) system - a database of your prospects, buyers or investors? Does it identify everything from names, contact information, type of purchase, what they bought, what they didn't buy, where they originated from, quantities of past purchases, etc.?
Do you actively use all data above to target different categories of prospects/buyers in different ways for different products or services in order to market and sell to them?
Do you know where your biggest source of untapped new business is and how to monetise it?
Do you know how many of your clients don't extend your services each year and why your clients stop buying from you or investing with you?
Do you have a client attraction program to get them back and re-engage?
How often do you follow-up with past buyers/clients or investors by phone, email, mail or in person?
Do you know the life time value of your client or partner?
Do you know what percentage of your clients or partners will buy or invest with you again?
Do YOU personally talk to your clients, prospects or investors regularly to learn what they want and continue to build a relationship with them?
Do you regularly investigate what your competitors are doing to see what they do differently or are doing that your company isn't doing?
Do you have a landing page or squeeze page to capture leads?
Do you know which the biggest sales or marketing opportunities for your business are that you haven't developed yet?
Do you know where your business' biggest growth or profit opportunity lies this coming year?
Do you have your cash flow plan drafted for the coming year including a target-actual comparison and deviation analysis?
Do you know all relevant deadlines for filing tax reports and reporting to any relevant institution?
Do you have templates for invoices for all relevant cases (domestic purchase, international client, different taxation rates, etc.)?
Are you able to find any relevant document within a few seconds (on- and offline)?
If you were sick today, would your business still make money?
If you were vacationing for a month, would it affect your business?
Do you have passive income?
How many months would you survive without income?
Are you doing special events such as seminars, new product introductions, end of year promotions, meet the management events, meet the manufacturer events, meet the creator-type events or even parties for existing or new clients?
How many WOWs have you created in your business in the past year?
Do you know the top 5 reasons why your prospects don't buy from you?
Do you have a compelling and persuasive way to overcome each of those 5 objections or resistance points and do you also have them written down?
Do you know which marketing channel is the most profitable one for you?
Do you know who your top 5 clients are?
Do you know how much money you are generating with each of these top 5 clients?
Do you know what your top 5 products are in regards to revenue and margin?
Do you know what your 5 worst products are regarding revenue and margin?
Do you know what your current account balance is?
Do you know how many open payments you owe and you need to still receive? (accounts receivables and payables)
Do you use payment providers that send links to clients that allow them to pay directly via credit card?
Do you have a procedure to follow-up on open payments of clients?
Do you have a client feedback system in place to react promptly to positive and negative feedback?
Do you have team calendars to stay on top of important meetings?
Do you have a joint file sharing system for your team which contains all relevant client and internal files and data?
Do you have an internal collaboration tool to work jointly on client projects?
Do you have a system to respond to questions of clients and prospects (e.g. a ticket system, support mailbox, autoresponder bot, etc.)?
Do you have a website with a contact form?
Do you have a newsletter to update clients regularly?
Do you have an automatic sequence for new newsletter subscribers?
Do you use scheduling tools for social media posts?
Do you use scheduling tools to let customers book meetings themselves without sending emails back and forth?
How do you think you did in this test?
