Business Health Assessment

Let’s find out whether your business is healthy and whether you are working ON or IN your business! Take this test and answer all questions honestly. You may want to reflect a moment before giving an answer.

There is no time limit for answering. However, it shouldn’t take you more than about 15-20 minutes to answer the questions.

Start whenever you are ready.

Name

Email

Are you working IN your business or ON your business?

IN

ON

Do you spend more of your time on marketing or managing?

Managing

Marketing

Do you reserve time to work strategically on your business each day?

No

Yes

Do you have a written mission, vision and strategy statement?

No

Yes

How may new ideas are you generating each month?

0-7

8-15

more than 15

How many new ideas do you implement each month?

0-6

7-14

15 or more

Do you assess processes and results regularly?

No

Yes

Do you accept statements like "It's not working any other way." or "We can't figure out how to do that." from your team or providers?

No

Yes

Are you checking your emails before breakfast?

No

Yes

Do you have defined and documented processes for everything you do in your business?

No

Yes

Do you have a list of tasks that you should not be doing?

No

Yes

Do you read relevant business news like Wall Street Journal or Financial Times?

No

Yes

How many books, business articles or business magazines do you read every month?

0

1

2-5

6-10

11 or more

How much of your time are you spending on creating and maintaining relationships?

0-15%

16-30%

31-45%

46-60%

61-75%

more than 75%

Do you plan and track your networking?

No

Yes

Do you have a follow-up system for every prospect and buyer or investor you acquire?

No

Yes

How many new relationships have you created in the last 30 days?

0

1-3

4-5

5 or more

How many proposals or pitches did you make in the last month?

Less than 2

2-5

6-10

10 or more

How many "cold calls" did you make in the past 30 days?

0-1

2-9

10-20

21 or more

Do you add new products, services or investments to you offering every 6-12 months?

No

Yes

Do you have an assistant?

No

Yes

Do you see an assistant as investment or expense?

Expense

Investment

Do you have a team?

No

Yes

Do you outsource tasks?

No

Yes

How much of your time do you spend on managing your team or external providers?

5-15%

16-25%

More than 25%

Do you believe that your team provides honest feedback to you? (Also when things go wrong?)

No

Yes

I don't have a team

Would your team members say that you micro-manage them?

No

Yes

I don't have a team

Is it difficult for you to let your team work independently and manage by results only?

No

Yes

I don't have a team

Do you have a process to get new hires up to speed?

No

Yes

Are you clear about your top 10 interview questions to select the right people for your team?

No

Yes

Do you have job descriptions for each role on your team?

No

Yes

Do your team meetings take longer than 30 minutes?

No

Yes

I don't have team meetings

Do you know the 10 most important business metrics of your business?

No

Yes

Do you have a business growth plan with clear milestones and timelines?

No

Yes

Do you have a system to track your goals and milestones?

No

Yes

Do you know who your top 5 competitors are?

No

Yes

When did you review your competitors offers, products and services the last time?

Within the last week

Within the last month

Within the last quarter

More than 90 days ago

How often do you allow ad-hoc tasks into your daily schedule?

Several times a day

Once a day only

Almost never

Do you plan your tasks for the next day the evening before?

No

Yes

Do you know your exact profit margin down to the decimal for each of your products?

No

Yes

How much of your time do you spend on marketing and content creation?

5-15%

16-25%

26-35%

More than 35%

Do you have a consistent system to get new clients regularly?

No

Yes

Do you have a content creation plan?

No

Yes

Do you have a written marketing strategy and tactical implementation plan you continuously apply and follow?

No

Yes

If yes, do you regularly monitor and measure results and performance of every element of that plan and adjust, replace and improve areas or activities whenever they don't reach the specific targeted benchmarks you established?

No

Sometimes

Yes, always

Do you have marketing campaigns defined for the next 3-6 months?

No

Yes

Do you track your marketing expenses as well as the return on invest for each investment?

No

Yes

Do you know your cost to acquire 1 lead? (CPL = Cost Per Lead)

No

Yes

Do you know your cost to acquire 1 client? (CAC = Cost of Acquisition)

No

Yes

Do you have an exact percentage breakdown regarding how your customers found you?

No

Yes

Do you have a customer relationship management (CRM) system - a database of your prospects, buyers or investors? Does it identify everything from names, contact information, type of purchase, what they bought, what they didn't buy, where they originated from, quantities of past purchases, etc.?

No

Partial

Yes

Do you actively use all data above to target different categories of prospects/buyers in different ways for different products or services in order to market and sell to them?

No

Yes

Do you know where your biggest source of untapped new business is and how to monetise it?

No

Yes

Do you know how many of your clients don't extend your services each year and why your clients stop buying from you or investing with you?

No

Partially

Yes, for both

Do you have a client attraction program to get them back and re-engage?

No

Yes

How often do you follow-up with past buyers/clients or investors by phone, email, mail or in person?

Never

Once every six months

Once every quarter

More often

Do you know the life time value of your client or partner?

No

Yes

Do you know what percentage of your clients or partners will buy or invest with you again?

No

Yes

Do YOU personally talk to your clients, prospects or investors regularly to learn what they want and continue to build a relationship with them?

No

Yes

Do you regularly investigate what your competitors are doing to see what they do differently or are doing that your company isn't doing?

No

Yes

Do you have a landing page or squeeze page to capture leads?

No

Yes

Do you know which the biggest sales or marketing opportunities for your business are that you haven't developed yet?

No

Yes

Do you know where your business' biggest growth or profit opportunity lies this coming year?

No

Yes

Do you have your cash flow plan drafted for the coming year including a target-actual comparison and deviation analysis?

No

Yes

Do you know all relevant deadlines for filing tax reports and reporting to any relevant institution?

No

Yes

Do you have templates for invoices for all relevant cases (domestic purchase, international client, different taxation rates, etc.)?

No

Yes

Are you able to find any relevant document within a few seconds (on- and offline)?

No

Yes

If you were sick today, would your business still make money?

No

Yes

If you were vacationing for a month, would it affect your business?

No

Yes

Do you have passive income?

No

Yes

How many months would you survive without income?

0-2

3-6

7-12

More than 12

Are you doing special events such as seminars, new product introductions, end of year promotions, meet the management events, meet the manufacturer events, meet the creator-type events or even parties for existing or new clients?

No

Yes

How many WOWs have you created in your business in the past year?

Less than 5

More than 5

Do you know the top 5 reasons why your prospects don't buy from you?

No

Yes

Do you have a compelling and persuasive way to overcome each of those 5 objections or resistance points and do you also have them written down?

No

Yes

Do you know which marketing channel is the most profitable one for you?

No

Yes

Do you know who your top 5 clients are?

No

Yes

Do you know how much money you are generating with each of these top 5 clients?

No

Yes

Do you know what your top 5 products are in regards to revenue and margin?

No

Yes

Do you know what your 5 worst products are regarding revenue and margin?

No

Yes

Do you know what your current account balance is?

No

Yes

Do you know how many open payments you owe and you need to still receive? (accounts receivables and payables)

No

Yes

Do you use payment providers that send links to clients that allow them to pay directly via credit card?

No, my clients wire the money to my bank account.

Yes, I use secure payment providers for processing payments.

Do you have a procedure to follow-up on open payments of clients?

No

Yes

Do you have a client feedback system in place to react promptly to positive and negative feedback?

No

Yes

Do you have team calendars to stay on top of important meetings?

No

Yes

I don't have a team

Do you have a joint file sharing system for your team which contains all relevant client and internal files and data?

No

Yes

I don't have a team

Do you have an internal collaboration tool to work jointly on client projects?

No

Yes

I don't have a team

Do you have a system to respond to questions of clients and prospects (e.g. a ticket system, support mailbox, autoresponder bot, etc.)?

No

Yes

Do you have a website with a contact form?

No

Yes

Do you have a newsletter to update clients regularly?

No

Yes

Do you have an automatic sequence for new newsletter subscribers?

No

Yes

Do you use scheduling tools for social media posts?

No

Yes

Do you use scheduling tools to let customers book meetings themselves without sending emails back and forth?

No

Yes

How do you think you did in this test?

Aced it!

Probably OK.

I think I need to work more ON my business.

I need help!

Upon submitting your results, you will receive your result on the next page.

Thank you

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