How Crises Force You To Adjust Your Actions Every crisis is about disruption. Whether this is a financial crisis, the loss of a job, a natural disaster, a divorce or – what we experience right now – a virus that shuts down the entire world: We require change to move...
SELF-EMPLOYED VS. BUSINESS OWNER One of the best known authors of financial literacy, Robert Kiyosaki, described in his book “Cashflow Quadrant”, what the main difference between a self-employed person and a business owner is: The self-employed person trades his time...
You are in business. You made it! You won your first clients! You earned your first money! Maybe even a lot of money! But as time goes by you realize: You cannot clone yourself. You have so many ideas that you want to implement. But your day has just 24 hours. You...
When I was a child, my parents took me to a cave called “Feengrotten” in Germany. This was around 30 years ago. This year, we went back again to see the cave. I was shocked: There was a whole world built around the cave! 30 years ago, it was just a cave. But then I...
Would you pay $50 for a bottle of water? What if you find yourself in a desert with no water around and you are about to pass out from dehydration? Does that change your perception? The secret to charging more for your products is to increase the perceived value for...
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